Checked October 2026 · 3 brand programs · 5 other ways
The three big formula brands run free programs that can send samples, and two of them add coupons worth far more than the samples. Here's what each one sends, how to sign up, and the catch.
What you get: Formula samples (Enfamil says you "may be eligible"), checks that work like formula coupons at most big stores, cash-back rebates on Enfamil purchases, and a sweepstakes entry. Enfamil puts the total at up to $400 in savings.
How: Sign up on Enfamil's site with your name, email and due date or baby's birth date. Free.
The catch: Most of the value is coupons and rebates for formula you buy. Expect marketing email.
WICIf your household qualifies, WIC covers infant formula every month, not just a sample. Most states let you apply online or by phone.
Your pediatrician or OBDoctors' offices get formula samples from the brands. Ask at a visit, especially if you're trying a new formula.
The hospitalMany hospitals send families home with a few ready-to-feed bottles. Ask the nurses before you leave.
Baby registry welcome boxesAmazon, Target and Babylist welcome boxes sometimes include a formula sample. What's inside changes, so treat it as a bonus.
Formula and diaper banksIf you're short on formula, call 211 or a local diaper bank. Many can hand out formula or point you to a pantry that has it.
Safety first: use samples from the brand, your doctor or the hospital, check the use-by date, never make formula at home, and ask your pediatrician before switching formulas.
A box of baby products Your Baby Club values at over $80: a Carter's bodysuit, Dyper wipes, Boudreaux's Butt Paste and a Nanobébé go-bag kit are guaranteed, and other items depend on stock. It isn't free: BabyFreebies.org advertises free shipping with no credit card, but its button sends you to Your Baby Club, where checkout charges $19.99 shipping and delivery can take 21 days. For baby boxes that are actually free, use the registry welcome boxes from Amazon, Target and Walmart.
Preschoolers can get a 2026 pass to SeaWorld and Wild Adventures at no charge, but the claim link only covers the Wild Adventures Pre-K pass. Register through that page, and check the age range and whether a paying adult is required before you plan a trip, since the details aren't spelled out. Valid for the 2026 season, with no exact end date listed.
Creating a Walmart baby registry gets you a box of samples, including diapers, wipes, baby oils, and books. The cost is the registry itself, which needs a Walmart account and some details about your due date or baby. Check the registry page for current availability, since eligibility and box contents can change and stock may be limited.
📍 Nationwide
✅ Create a Walmart baby registry and spend $10+ to claim free welcome box.
Starting a baby registry at Target gets you a kit of product samples, baby care items, and coupons. The registry costs nothing, but you'll need a Target account, and the kit is a signup perk rather than a standalone giveaway. Check the registry page for current pickup steps and what's in the kit, since contents can change. No end date is listed.
💰 Worth ~$25, no purchase
📍 Nationwide
✅ Create a Target baby registry to receive free welcome kit. One per pregnancy.
Starting a baby registry on Amazon can get you a box of sample and trial-size baby products. Eligibility often depends on more than just signing up, such as Prime membership or a minimum registry purchase, so check the terms on the claim page before you count on it being free. Contents vary and aren't guaranteed to match any list of items you've seen advertised. No end date is listed.
📍 Nationwide
✅ Must create Amazon Baby Registry and make $10 purchase
Enfamil (Family Beginnings), Similac (MySimilac Rewards) and Gerber (MyGerber) all have free programs that can send formula samples. Enfamil and Similac also send coupons and checks. Gerber doesn't promise a sample to everyone.
How do I get free Enfamil samples for a newborn?
Join Enfamil Family Beginnings with your due date or your baby's birth date. Enfamil says members may be eligible for formula samples, and they also get checks that work like coupons and rebates on Enfamil purchases.
Is free formula safe to use?
Samples straight from the brand, your doctor or the hospital are fine. Check the use-by date, don't buy "free sample" cans from resale sites, never make formula at home, and talk to your pediatrician before switching formulas.
Can I get free formula if money is tight?
Yes. WIC covers infant formula for families who qualify, and 211 or a local diaper bank can connect you with formula right away.
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